There is no better way to engage buyers than showing them a property in person. But as we all know by now, a first impression is typically made online. That’s where a Matterport virtual tour comes in. They are the next closest thing to an in-person tour, allowing consumers to see the exact layout of a property. And that’s what will actually draw them in the door.

Some buyers like to look at every photo on a listing, some watch home listing videos, others inspect floor plans, and others click on every dot of a Matterport virtual tour. The key in real estate marketing is to include all consumers. In fact, Realtor.com reports that listings with virtual tours receive 87% more views than properties without virtual tours.