I’m going to state something very obvious: social media is a powerful tool in real estate. I’m also going to state what I hear from real estate brokers all the time: I don’t have time to create content for social media. Whether you create your own content or someone (like our content creation company) makes it for you, social media is worth the time and effort. But that comes with a caveat: you need to know the types of real estate videos for social media to post.
Property Listing Videos for Social Media
Property listing videos are one of our specialties. That said, I know the trend is dying. But honestly, they shouldn’t. With the rise of Matterport and high-quality photography, I get that they don’t do much for your MLS listing. But your audience lives on social media. You should create posts and reels for Instagram, Facebook, or wherever your target audience consumes content. There is still a need (for buyers and sellers) to see these types of real estate videos for social media.
Localized Real Estate Videos for Social Media
To me, localized real estate videos are crucial to your social media presence. One of the most important qualities I look for in a real estate broker is someone who knows my city and community. Share what you’re doing in the communities you serve. How is the new restaurant in town? Where did you grab coffee this morning? How did you spend your weekend? Where do you volunteer? The more you show you’re committed to your community, the more eyeballs you’ll get from those in your community.
Here are a few tips for creating localized real estate videos for social media:
- Always add the location to your posts.
- Follow and interact with others in your community.
- Use local hashtags.
- Tag local brands and get them to notice you.
Share Your Stories and Expertise
There are millions of real estate agents and brokers around the country and thousands in the Seattle area alone. There’s one thing that makes you stand out against everyone else, and that’s you are who you are. You have a unique personality, perspective, and experience. Don’t be afraid to share that with your audience. In fact, it’s massively encouraged. Until people get to know you, I hate to say it, you’re just one of the thousands. Separate yourself from the pack with personal real estate videos for social media.
My biggest tip: social media content doesn’t always have to be about business. No one likes to be sold all the time. There’s a reason used car salespeople have a poor reputation. Share outside-of-real-estate content as well.
Behind-The-Scenes Videos
I had a misconception about real estate brokers. I thought it was only about buying and selling houses. But what I’ve learned over the years working with real estate professionals is that there is a lot more to it. There is the nitty-gritty stuff, the handy-dandy things, and the downright dirty parts of your work. Share all of this with your audience. It’s not always buttoned up and beautiful. You’re working hard to make things happen. 1) I think that stuff is interesting, and 2) there are a lot of people out there unaware that this happens. Let people see behind the scenes.
Client Testimonial Videos for Social Media
For those who don’t like to highlight themselves, this section is for you. Get testimonial videos from your clients. We see the posts all the time: happy clients holding keys to their new homes. You can quickly turn this into a client testimonial video. It’s totally understandable if you don’t want to use that moment, but you should loop back around for a quick testimonial another time. It doesn’t have to be long. In fact, I encourage shorter content. But you shouldn’t always be selling yourself; let others do the selling for you.
What Real Estate Videos for Social Media You Don’t NEED to Post
Okay, this part might be controversial but I’m going to put it out there anyway. There are things you don’t need to post to social media. Just because others are doing it or it’s always been the norm, you don’t have to follow the pack.
How many of your followers truly care about a market update? I’m not saying you shouldn’t cater to that audience, but it shouldn’t be the only thing you post. And just know the number of people who care is small.
I’m always game for good tips and advice (I’ve included plenty of tips here for you as well), but just make sure they’re useful tips and advice. We all have limited time and attention spans. If it’s not relatable or useful, I’m blowing right past it on to the next thing. Again, I’m not saying don’t — just saying you don’t need to.
Other Types of Real Estate Videos for Social Media
Hosted listing videos, property feature videos, and activity at an open house are all good real estate videos for social media. There are other real estate brokers out there who are breaking the mold. Look around. Follow others. And don’t be afraid to go out on a limb.
There will be videos that hit and resonate with your audience, and there will be content that won’t. That’s just the way to social media world works. Keep creating, keep posting, and keep growing your business with real estate videos for social media.
One of the key things to remember is that social media platforms are pushing video content to viewers. It keeps folks on platforms longer, which means more advertising money for the platform. Video is truly the king of content. And it’s easy to make with your phone.
Our video production and content creation company is here for you. We share tips on our blog, coach real estate professionals on creating video content, and create real estate videos directly for brokers. Contact us to jumpstart your social media game. Remember to follow us on Instagram, Facebook, and LinkedIn. And check us out on YouTube and Vimeo to see more of our real estate video content.