You know it. I know it. We all know it. But it still needs to be said. When it comes to real estate (or any industry for that matter), first impressions are made online. The more you can provide potential buyers, the more likely they are to make an in-person visit. Real estate photography is required. And floor plans are proving to be nearly just as essential.
Floor Plans Are Desired By Buyers
According to Zillow and the National Association of Realtors, floor plans are the second most important feature on a listing (behind real estate photography). And as you would imagine, listings with floor plans help capture more potential leads.
Increased Click Through Rate
Rightmove.com found that including a floor plan to a listing increases the click through rate by 52%. And stats show that sellers are more likely to use a real estate agent who uses floor plans on their listings.
As we often talk about here, real estate marketing isn’t just about your properties; it’s about you. And it’s important to use every tool in your toolbox to stand out in the crowded field.
Floor Plans Tell A Story
Research and statistics are important. But more important in real estate marketing is storytelling. And that’s what floor plans do: help tell the story of a property. They allow potential buyers to envision the property and imagine what they can do with it. Those stories and visions elicit emotions, and emotions sell.
FREE Floor Plan For Your Listing
When you hire Moarly Creative for real estate photography, home listing videos and/or Matterport virtual tours, we offer a 2D floor plan for free. And you have the option of elevating your floor plan by adding fixed furniture.
We also offer 3D floor plans. They can be basic or they can include furniture, color, and texture. On top of that, we also offer 3D video renders of a floor plan. However you want to showcase your next property, we will help you do it.
A floor plan is essential for your listings. The research is there. And I’m guessing — as a real estate professional — you’ve heard it as well. Not only do floor plans draw more eyeballs, they also help you stand out in an overcrowded market.
Contact us to find out how we can help with your real estate marketing efforts. We tackle everything you need as a single vendor to make your content creation as simple as possible. And don’t just take our word for it — check out these testimonials.
We are a proud member of the Master Builders Association of King and Snohomish Counties!