I recently attended a Seattle marketing event called CoLab. The central theme of the all-day conference was artificial intelligence, including a three-person AI panel. At the end, the moderator asked for one final piece of advice from the panel members, and all three said the same thing: Just do it. And that message extends to real estate AI as well.
AI and real estate AI is here and it’s not going anywhere. You can resist change and go the way of the world, or you can accept change and use new tools to become more efficient and even better at your job. Those who jump into the game now will have an edge when AI becomes less of a conversation and more accessible and actionable.
Trust me, I was intimidated by AI until I went to the CoLab conference. Because of what I learned and what I’m sharing with you, real estate AI is much more approachable than I ever thought it could be.
Start Playing Around With Real Estate AI
This goes back to the main piece of advice: Just do it. There are thousands of AI tools on the market. The key is to explore what’s available and choose the platforms that work best for you. Suddenly, a market of thousands of tools is narrowed down to the most important for you and your real estate business.
Here are some suggested tools to immediately level up your real estate marketing game with AI (and some you’re possibly already familiar with):
ChatGPT
ChatGPT is the most popular and well known AI tool right now. The chatbot is great for content creation, SEO guidance, market analysis, lead generation, and so much more. This is a foundational tool to get you started down the real estate AI path.
Canva
Canva is one of the greatest marketing platforms out there. It makes graphic design easy for everyone. And it’s AI Magic Studio will help you create a flyer, presentation, text-to-video, text-to-image, and more in just mere seconds.
Jasper
Jasper is a AI platform built for marketing, including real estate marketing. I haven’t used the platform myself but one of the AI panelists said she can’t speak more highly about Jasper for marketing. It’s work exploring to find out if it will help you up your real estate marketing game.
Explore the AI market place — Futurepedia is a good place to start — and find what works best for your needs.
Spend 2-3 Hours Per Week On Real Estate AI
I know, we’re all busy. But AI is shifting the world as we know it; much likes computers and the internet did. Just do it. And spend 2-3 hours per week learning how to harness the power of artificial intelligence. The return on investment will be huge. And I don’t just mean that financially. I mean it as a time saver as well. Real estate AI isn’t anything to be afraid of if you learn how to use it for your benefit.
Real Estate AI Will Not Take Your Job
Artificial intelligence will not take your job. At this point in AI, a human is needed for the loop. And as you know, the most powerful thing in real estate is getting buyers and sellers in the door. That in-person showing and communication isn’t going away. Will real estate AI change the way you approach your job? Absolutely. But instead of seeing it as a negative, look at it positively. Take your most menial tasks and give them to AI to tackle.
As a video production and content creation company, I utilize ChatGPT on the regular. And since I attended the CoLab conference, I’ve jumped into other platforms as well (Midjourney, AutoDraw, etc.). I once looked at artificial intelligence with fear (sadly, that’s often the messaging we receive about AI) but not anymore. And that’s because I took the panelist’s advice to just do it. And I think you should do the same as well.
You’ve come to right place if you need a real estate marketing partner. At Moarly Creative, we capture high quality real estate photography, home listing videos, Matterport, and floor plans (including 3D floor plans — hello, AI!).
Contact us to learn more about our real estate marketing services in Seattle, Bellevue, Bothell, and beyond. You can also follow Moarly Creative on Instagram, Facebook, Twitter and LinkedIn. And be sure to check us out on YouTube and Vimeo to see more from our Seattle video production and content creation company.
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