Real estate marketing continuously evolves. Technology constantly brings new players into the game. In this case, I’m talking about 3D floor plans. They’re the new rage in real estate listings, and there’s good reason why.
Statistics Back the Use of 3D Floor Plans
We’ll start with the biggest reason 3D floor plans are gaining in popularity: statistics. Zillow found that more than 64% of home buyers are interested in viewing floor plans. And on top of that, the National Association of Realtors revealed that 55% of buyers who found their home online found floor plans useful.
This goes back to my constant preaching of catering to every potential buyer with a variety of content. Some love clicking through photographs, others love home listing videos, many want to click on every dot of a Matterport tour, and others need to see square inch of a floor plan. It’s important to strike the hearts and minds of every consumer.
3D Floor Plans Pull the Weight For You
There’s nothing better than showing a property to interested buyers in person. But most buyers become interested in a property online. The listing pulls much of the weight for you. That’s why it’s vitally important to create impactful content, including 3D floor plans. It’s what will help you and your properties stand out in the market.
According to the last market survey conducted by the National Association of Realtors, the top for real estate marketing items for buyers are 1) high-quality photography, 2) informative property descriptions, 3) floor plans, and 4) virtual tours. Yes, standard 2D floor plans are great. But 3D adds much more depth, inviting buyers to really understand and visualize a space.
3D Floor Plans Allow Buyers to Dream
Outside of statistics and surveys, 3D floor plans allow potential buyers to dream. Dreaming draws emotion, and emotion sells. That’s Marketing 101. The more you can touch people with your content creation, the more likely they are to fall in love with a property (and you as a real estate professional).
3D floor plans are a step up from standard floor plans. Instead of simple lines on a white background, it feels like you can reach out and touch the space in 3D. It becomes more real to the potential buyer. Plus, they are colorful, dynamic, and more engaging which makes them much more clickable online.
The Power of Impactful Content
I can’t tell you how many times my wife is surfing real estate listings and I suddenly get a text from her or a nudge on the couch. She’s excited: “I love this house. Check it out!” She’s seen nothing more than what’s shown on the online listing, and she has fallen in love with a place. That is the power of real estate content creation. It’s as simple as that.
Give 3D floor plans a try. See how they play in your market. We can help you with that. At Moarly Creative, we help with all your real estate marketing needs. We capture high-quality real estate photography, home listing videos, Matterport, and floor plans (including 3D floor plans) all in one place. There’s no juggling multiple vendors. We keep everything as simple as possible.
Contact us to learn more about our real estate marketing services in Seattle, Bellevue, Redmond, and beyond. You can also follow Moarly Creative on Instagram, Facebook, Twitter and LinkedIn. And be sure to check us out on YouTube and Vimeo to see more from our Seattle video production and content creation company.
We are a proud member of the Master Builders Association of King and Snohomish Counties!